Digital PR firm Tech Image (who works closely with Bosch) announced today the expansion of its construction technology practice. Recently, the firm retained both its Bosch Power Tools and Bosch Thermotechnology clients, as well as added the Window & Door Manufacturers Association (WDMA) to its portfolio. Check out the full press release below for all the deets.
Tech Image Expands Construction Technology Practice with Retention of Robert Bosch Tool Corporation, Bosch Thermotechnology Clients; Also Adds New Client Window & Door Manufacturers Association
CHICAGO – March 26, 2019 – Tech Image, an award-winning digital public relations firm based in Chicago, announced today it has retained both its Bosch Power Tools and Bosch Thermotechnology accounts. In addition, the Window & Door Manufacturers Association (WDMA) recently engaged the agency to manage outreach campaigns to residential builders and remodelers, and residential and commercial architects.
Tech Image has been both Bosch divisions’ agency of record since June 2015, and both have again signed multiyear agreements with the digital public relations agency – a three-time finalist for PR News’ Digital PR Firm of the Year, last winning the award in 2016.
In January, Tech Image commenced work with WDMA to build a promotional microsite for the association, in addition to handling its media relations, paid and organic social media, content development and strategic public relations activities.
“We chose to stay with Tech Image after a thorough agency review,” said Steve Wilcox, brand manager for Robert Bosch Tool Corporation. “During our review, Tech Image continued to perform beyond our expectations in their work with construction media and influencers, and they remained the standard by which we compared their peers.”
Elaine Duraes, marketing and training manager for Bosch Thermotechnology, added, “Our Tech Image team is so strong. They’re agile, they adapt to whatever we throw at them, and they’re extremely strategic and results-oriented, which is important to us.”
“We selected Tech Image as our agency partner because we are confident in their ability to tell our story to residential builders and remodelers, and residential and commercial architects,” said Michael O’Brien, WDMA’s chief executive officer. “They have solid relationships with building and construction media and influencers, and we’re looking forward to leveraging Tech Image’s expertise to build awareness of high-performance windows, doors and skylights, as well as our WDMA Hallmark Certification Program.”
“Over the past three years, we have built a strong outreach program for our Bosch partners,” said Michael A. Monahan, president of Tech Image. “We are delighted to fortify that partnership, building on a strong foundation to continue growing the brand’s share of voice and helping to drive sales for these two important clients. Likewise, we’re thrilled to be working with an association with the standing of the Window & Door Manufacturers Association to demonstrate the importance of high-performance windows, doors and skylights.”
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