Not all tool news is tool news. This week, pro tool brand Makita announces that they are returning as a sponsor for Warnert Racing for the Snocross National Tour. This extends their long term partnership with Warnert Racing for the 2023-2024 AMSOIL Championship Snocross Tour. As part of their ongoing partnership, Makita will provide the Warnert Racing team technicians with XGT 40V cordless power tools to maintain their racing sleds in tip-top shape. As part of their partnership, Makita will also host booths so that racing fans can visit at each race for a chance to win an XGT 40V blower kit, and Warnert Racing and Makita merchandise as part of giveaways. More details in the full press release below.
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Press Release
December 15, 2023, La Mirada, CA – Makita U.S.A., Inc., manufacturer of high-quality professional tools, outdoor power equipment and accessories, is pleased to announce its return to Snocross as Title Sponsor for the Warnert Racing team as they compete in the 2023-2024 AMSOIL Championship Snocross Tour.
Makita has been a long-time sponsored partner with Warnert Racing for many years and is back to support the team for another fun and exciting season in the snow and will include on-site activations on race days so fans can see the latest Makita solutions. The races can be seen live on the FOX Sports Network, or fans can live stream via Floracing to see the action. For the latest scheduled airings, visit snocross.com.
Warnert Racing has achieved back-to-back championship runs in the two previous seasons. Makita will continue to provide the technicians with XGT® cordless power tools to keep their racing sleds in top-performing condition. The XGT® System includes over 125 tools and gives users one battery platform for a full range of equipment and tools including core handheld tools like impact drivers, drills, and more.
“The Makita Team is really proud of our years of partnership with Warnert Racing and BRP,” said Brent Withey, vice president, brand marketing, Makita U.S.A., Inc. “Warnert Racing and BRP Racing are proven winners, and they use Makita XGT® cordless system. Whether in the hands of team crews or at work in precision operations at the BRP manufacturing facility, Makita tools give our partners premium quality, legendary durability and precision engineering that keeps this team on track and in a position to win. As the returning sponsor, we are super pumped to get back to the races with the loyal fans who support the team and the exciting sport of Snocross.”
Off-Track Activities
Race fans are encouraged to go by the Makita booth at each race as there will be a chance to win an XGT® Brushless Blower Kit, as well as Warnert Racing and Makita USA swag for giveaways. The Makita booth with include hands-on demonstrations of XGT® tools, Outdoor Adventure products, Makita and Warnert merchandise for purchase, a Warnert Racing snowmobile on display, and representatives from the Warnert Race Team to help with any questions you may have.
Warnert Racing has consistently improved its equipment and roster to compete and win in the upcoming season in the snow. The entire team from the riders to the mechanics and team owners have consistently strived to be the team to beat.
“We are really excited about this season and some of the changes that have happened during the offseason. Of course, we are thrilled about Jordan Lebel moving to Pro and the addition of Topi Posti to our team in Pro Lite.” said Mark Warnert, team owner of Warnert Racing, “I believe Naeli Lebel will have her best year to date in the Pro Women’s class and Dylan Lebel will surely be one of the guys to beat in Sport. We have a team of winners and think we will be contending for championships in all classes.
We are again glad to have our core group of sponsors continue to support us. Racing at a high level will always have its challenges, but with partners like Makita and Skidoo we are able to have the resources to put our best foot forward.”
AMSOIL Championship Snocross Tour
The AMSOIL Championship Snocross Tour starts December 15 in Ironwood, Michigan, and will include nine races through April of 2024, making stops in Michigan, South Dakota, Quebec, New York, and Wisconsin, before making the final stop on April 5th, 2024, Duluth, Minnesota. The races are fan and family friendly with opportunities to get up close with the race teams with pit passes, on-site displays, merchandise giveaways and more.
Makita will be fully integrated into all races with on-site activation including demonstrations and displays, allowing Snocross fans to see the latest in Makita innovation. Makita is thrilled to be supporting the Warnert team throughout the 2023-2024 National Tour.
About Warnert Racing
Warnert Racing is the premier team in professional Snocross racing and one of the sport’s pioneering “super teams.” The team is modeled after the most successful auto racing operations, managing the day-to-day operations of Snocross racers, including sponsorship, transportation, marketing, sled set-up, driver development and technology development. Find Warnert Racing on Instagram and Facebook @Warnertracing.
About Makita
Makita is a worldwide manufacturer of industrial power tools, power equipment, pneumatics, and cleaning solutions that offer a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With over 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information about Makita U.S.A. call (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and X @makitatools.
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